Davido has become one of the biggest Afrobeat titans of our time as his impact on the music business has grown over time. It's not surprising that major companies like Pepsi have knocked on his door given his talent and notoriety.

Davido was contacted by Pepsi on April 2, 2016, and he accepted their alluring offer without hesitation. He was given an incredible $100 million on a two-year deal by the beverage industry, and he has kept coming back to Pepsi ever since. It is understandable why Pepsi could be keen to work with Davido. The "30 Billion Gang," his devoted and devoted followers, are always ready to lend their support to their hero.

But it's not just about business; Davido has shown genuine compassion and dedication to his partnership with Pepsi. He regularly appears in their advertisements, bringing his unique style and energy to the brand. This has translated into an increase in sales for Pepsi, as his influence has encouraged his fans to consume the carbonated drink in line with their mentor.

He has become one of the most famous faces connected to the company because of his involvement in the advertising campaigns, which have strengthened Pepsi's relationship with the younger generation. It's no small accomplishment to land such a big endorsement contract, and Davido has earned his spot among the highest-paid Nigerian Afrobeat artists. Because of his fame and success, other musicians in the field have been able to sign comparable contracts, thus enhancing the international acceptance of Nigerian music.